CIC was started by four colleagues/friends with a hotel background who wanted to challenge the hotel industry with an innovative/technological hotel concept focused on the environment and, not least, to create workplaces where employees thrive and have fun. The owners of CIC decided early on to focus on a win/win approach in negotiations, cooperation and cooperation with others. "Basis is a fair sharing when entering into partnerships and the result of a mutual gain approach to negotiations in which the parties work together to meet each other's interests and maximize value creation. In a win-win negotiation, the chances of long-term success are much higher when both sides are satisfied with the deal."